Effective User Centric Authentication is Critical for Modern Business

Updated: Dec 15, 2018

Over the past three decades, businesses around the world have been transferring their information to the digital realm. As this transformation continues with companies providing more services and using the cloud to store information, Identity and Access Management (IAM) has become a paramount concern for many business executives.

For the most part, people identify IAM for those on the inside of the business, such as employees. However, there is the equally vulnerable area of external digital identity which are entities that exist outside the business. These entities interact with the business itself from clients to suppliers to customers which helps establish the brand of the company.

So, it’s little wonder that many businesses are creating Identity platforms are centred around the user. This allows the business to develop a digital picture or better understanding of their customers in terms of the products and services that they use. This also helps with security, the understanding of when and where data is being accessed.

Where Traditional IAM and Authentication Falters

The problem with many businesses is that they are relying on IAM strategies that may be woefully out of date and leaving them vulnerable.

Bad User Experience: With the growing number of platforms and devices being used, it’s not surprising that outdates systems can provide a bad experience for customers.

Poor Security: Outdated systems make businesses vulnerable to hacking and information leaks that may compromise vital information.

Failure to Share: Because multiple silos are in place inside the company, there is a failure to share basic information properly.

Outdated Identity Management Strategy: With newer, younger users having a different perspective on what is working, putting too much emphasis on the business itself and not the experience it provides online means looking outdated to the public.

How to Transform IAM to the Modern Age

Everything starts with a proper evaluation of the current systems, features, and services that you provide. this means looking over the digital delivery systems and accessing modern deployment procedures so that your business can operate in an up-to-date fashion. Your evaluation process should include the devices and procedures that you have in place and what needs to be accomplished so you can improve your IAM.

Security: With so many devices now being used, providing proper security across all platforms becomes a vital part of the business effort. This means that all proper passwords need to be employed, encryption systems, and extra layers of defence are needed to ward off potential hackers.

Internet of Things: Here, you want to bring together different identities so that your company be a whole. This means that different departments share information so that customers and clients can feel confident in communicating with the business. Plus, user interaction is improved so that all devices are connected that bring together the information.

Empowering Privacy: To create better security also means improving relationships that use digital communication. This means that businesses can now deliver personalised services to everyone and thanks to the security measures employed boost trust and confidence in the systems.

Creating a Better Customer Experience

It is the goal of all businesses and organisations that communicate with their customers digitally to improve their experiences so that it meets and exceeds their expectations. This means looking at how such experiences are handled and improving them to meet the demands of new technology and the expectations that customers demand.

This means combining privacy, security, the IoT, and the daily experiences of customers to pull them together so that effective IAM can address every issue, meet new demands, and eliminate old or outdated approaches.

Modernising Identity Management: This means transforming the old and making it compatible with today’s platforms and end user requirements. To provide the latest in digital services, companies need to eliminate their old approaches that do not work with today’s digital equipment. Customers expect that companies work with the latest gear or at least function appropriately. Otherwise, the risk of looking old and out-of-date means losing potential customers.

Improving Services: What was fast in terms of service delivery before may not be so fast today thanks to the new devices and means of communication available. The effort improves customer services and provides more revenue for the company as more people view the improvement and take advantage of the faster means of communication.

Looking to the Future: The only constant in the universe is change, so companies must keep on top of their identity and access management so that future changes can be anticipated and put into the system when ready. This means evaluating what new systems are viable and which ones do not benefit the company so that the money needed to make the changes is properly spent. Omni-channel devices, consent-based data sharing, and the advancement of IoT services are just a few of the many on the horizon.

Future of Identity Management and Authentication

Despite the inclusion of seemingly more complex systems into the Identity Management process, the future looks towards simplification for the user and business. This effort has been going on for some time, but the main effort is always to make things simpler for everyone while balancing security and privacy concerns.

The password as we know it probably will not exist in its current form over the next 10 to 15 years. This is because there are inherent flaws in password protection along with the security of the password itself means that the future will bring a new, safe, and fast system that provides greater security. There are many forms of authentication that are becoming the 'norm' online such as fingerprint and even retina scans which use to be the field of science fiction not so long ago.

Whatever the future holds in Identity and Access Management, your systems will need to be evaluated and upgraded to meet the needs of new devices and user behaviours.

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